One of the core principles of persuasion is Authority
, which is the reverence and respect that is commanded by one who has the title, appearance and trappings of an expert.
Authority Marketing is all of the steps taken to acquire preeminent positioning as local expert. When you are everywhere, from TV to radio to print AND when you dominate the local web platforms such as Facebook and Google, well, you soon become the the most credible source of dental related information around.
We position you as the go-to-guy (or gal). We put you on multiple platforms media simultaneously, with a consistent authoritative message so you get maximum exposure and your name becomes synonymous with big solution dentistry.